'Experiential Purchases' Make Consumers Happy

Reading Reaction Journal #3

Reference

The Chosun Ilbo (2009, Mars, 18).  'Experiential Purchases' Make Consumers Happy”.

englishnews@chosun.com,  Retrived from; http://english.chosun.com/site/data/html_dir/2009/03/18/2009031861004.html.

Summary

People go to Movie Theater and restaurant. It makes happy. Why many people feel happy to do these things? According to Ryan Howell, she said, they felt of satisfaction when they went to Movie Theater and restaurants. Ryan Howell said it called Experiential Purchases. Thus, these industries will be making more money than before. In addition, when people did donate, they felt of being alive. It means why many people spend their money for watch movie, eat restaurant and donate. Because they felt satisfied, happy, and being alive.

Reaction

             Though this article, I can learn about why ‘Experiential Purchases’ make customer happy. Before I read this article, I didn’t know why most people went to restaurant and watched a movie at theater because those things can do house. I can borrow DVD and watching movie and I make food. However, now, I understand that why people doing these things. They want to feel satisfy, happy and being alive though to do dominate and go to restaurant. So I know that ‘Experiential Purchases” make customer happy and It is important part of industry.   

Daytime TV Embraces Lurid Subject Matter

Reading Reaction Journal#2

Reference

Kang Seung-koo, a media professor at the Korea National Open University. Sung Young-shin who is a psychology professor at Korea University and Shin Gi-sook, which the director of Sunflower Children's Center for children victims of sexual violence.

Summary

TV programs can influence the children. For example, in the morning, Terrestrial channels shows theme about Adultery. Many children watching this Drama and then they influence bad ways. It is sexual violence; the number of adolescent victims of sexual violence is on the rise, from 1,811 in 2006 and 2,136 in 2007 to 2,717 in 2008. And then why most TV programs shows bad exciting program that reason is they should to attract Advertisement Company because they compete with over 100 cable channels.

Reaction

My major is Psychology so I was very paying attention in this article about TV programs can influence to the children. After I finished read this article. It gave me some interesting things. If TV programs shows bad thing such as a sexual violence, crime, Adultery, it could be make more crimes. Because many people specially about children influence the TV program. And then I know new thing it is TV program was obliged to shows bad exciting things. Because they have to attracts Advertisement Company for get advertising expenses.   

            

How a psychopath is made

Reading Reaction Journal #1

Reference

Yu Gao, a researcher in New York who studies the neurobiology of psychopath. Think of serial killer Ted Bundy, who sexually assaulted and murdered at least 30 women in the 1970s, and yet earned glowing letters of reference from his boss, the Governor of Washington.

Summary

             This article discussed about Psychopath, It is a special of mental problem. Behave in a violent way towards other people their brain image is different to normal people. They killed people without fear, a sense of guilt. The scientist said it is a genetic mental problem. They research and interested about children who has a mental problem illness family. Surprise thing is they research in prison. 15% prisoner has a mental problem as Psychopath.

Reaction

             My major is Psychology so I was very paying attention in this article about mental problem. After I finished read this article. It gave me some interesting things. Psychopath is genetic and 15% convict has a Psychopath. I know Psychopath’s definition before reading article but I don’t know specific. This Article help to my knowledge.